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Fender Launches “Find Your Fender” App

Insta of Bass — Tue, 20 Oct 2020 23:47:37 +0000

With record-breaking guitar sales, interest from new players, Fender® brings back free Fender Play® lessons, Launches FindYourFender® interactive guide

Acclaimed Program Offering Three Free Months of Fender Play® Lessons Renewed, Alongside Launch of Interactive Guitar Matchmaking Experience For New Players

PRESS RELEASE – Fender® stands to report the brand’s highest-ever year for sales in 2020 with individuals turning to music to occupy their time during quarantine and stay-at-home orders, as reported in The New York Times. In March 2020, Fender gave away three months of free guitar, bass, and ukulele lessons via Fender Play® as an act of goodwill during the pandemic. Within a month, Fender Play’s user base grew nearly 500% to approximately 930,000 aspiring players learning on the app. Recognizing this growing community of players, Fender Musical Instruments Corporation (FMIC) is bringing back this goodwill offer – three months of free Fender Play – through the end of 2020. The Fender Play app makes it easier than ever to learn how to play the guitar, bass or ukulele with multi-genre, instructor-guided video lessons to assist those embarking on their musical journey. Designed with bite-sized learning in mind, Fender Play gives beginners everything they need to get playing songs by their favorite artists in minutes.

To ensure those motivated by this record interest can get started with the right instrument, Fender has launched the findyour.fender.com interactive online guide, an intuitive web experience that demystifies the guitar shopping process to help match up new players with the right gear for their playing style and musical interests.

“Fender is increasingly focused on bringing new players to our industry as new players have fueled solid growth in guitar sales for over a decade and continue to represent the future of our industry,” said Andy Mooney, CEO at Fender. “Given the accelerated growth in new players entering the market this year, with most researching their buying decisions on-line, we created the FindYourFender experience to assist new players in personally selecting the ideal guitar, uke, or bass for them to enjoy.”

For new players of all generations, the question of “where to start?” and “what guitar do I buy?” have long been difficult ones. These new players might have an idea about what they want their first guitar to look and sound like, but may not be familiar with all the options – namely the best gear for their need. FindYourFender offers a solution to this problem by first learning about the user, including which genre of music inspired them to pick up guitar, the finishes and colors that match their personal style, and the price range they’re comfortable with. The online experience also offers simple, interactive tools so users can listen to what tones Fender instruments and hardware can provide — eliminating technical jargon and instead letting users hear firsthand which sounds resonate most with their musical taste. After the user finds their perfect instrument, they’ll be directed to Fender.com and have the opportunity to find the closest Fender dealer. The FindYourFender microsite also takes into consideration the new player’s approximate budget — not just for the guitar, bass or uke, but also for the equipment and accessories they need as well.

“The current circumstances have made it harder for new enthusiasts to get the hands-on experience and expert advice they need before investing in their first instrument,” said Evan Jones, CMO at Fender. “For any new player to be successful in the long term, it’s important they get the information they deserve and right instrument from the start. All too often, the guitar buying experience can be overwhelming for beginners, but FindYourFender is one of the first interactive online experience to offer new players an intuitive, personalized solution.”

Three free months of Fender Play is now available for new users at fender.com/playfree. FindYourFender is live for new players in the U.S., U.K .and Australia at findyour.fender.com. For a video walkthrough of FindYourFender click here. To access screenshots of the experience, click here.

For additional information on new Fender products, this Fender app, and to find a retail partner near you, visit www.fender.com. Join the conversation on social media by following @Fender.

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Fender Unveils American Professional II Series Basses

Insta of Bass — Tue, 13 Oct 2020 20:32:58 +0000

Fender just announced the new Professional II Series basses. The new flagship models will come in the classic Precision Bass and Jazz Bass options in both 4 and 5 string versions. It also comes with some new exciting features and colorways as well. Furthermore, all models come with a deluxe molded guitar case. Some good news to lefties as well, all of the above-mentioned models will come in early 2021 in left-handed versions. In addition, there will be a fretless Jazz bass version as well.

Fender describes their new line as “Played by more artists on more stages than any other series. Featuring V-Mod II pickups, fresh Fender colors, and our iconic “C”-shaped necks, these versatile instruments set the standard by which all electric guitars and basses are measured.“

Fender unveiled some new exciting colorways as well. Some of the new finishes are model-specific but here are some of the colorways: Miami Blue; black-gives-way-to-blue Dark Knight; 3-Color Burst; Silverburst-Esque Mercury; and Mystic Surf Green.

For better playability, they introduced the deep C neck profiles with Super-Natural satin finishes. The fingerboard got rolled edges as well.

Take a closer look at the specs for each model below.

Fender Professional II Jazz Bass

The new Fender Professional Jazz Bass comes in both 4 (pictured above) and 5 string versions and the price range will be $1,599.99 – $1,799.99

Specs

Body material: Alder, Roasted Pine (Roasted Pine)
Body finish: Gloss urethane
Neck: Maple, Slim “C”
Neck finish: “Super-Natural” satin urethane finish on the back of the neck with gloss urethane headstock face
Fingerboard: Rosewood, maple – 9.5” (241 mm) radius
Frets: 20, Narrow Tall
Position Inlays: White dot (rosewood), Black dot (maple)
Nut (material/width): Bone, 1.5” (38.1 mm)
Tuning Machines: Fender lightweight vintage-style keys with tapered shafts
Scale length: 34” (864 mm)
Bridge: 4-saddle HiMass Vintage (string-through-body or top-load)
Pickguard: 4-Ply Tortoiseshell (Olympic White, 3-Colour Sunburst), 3-Ply Black (Dark Night, Roasted Pine, Mercury), 3-Ply Mint Green (Miami Blue, Mystic Surf Green, Black)
Pickups: V-Mod II Single-Coil Jazz Bass (bridge, middle)
Controls: Volume 1. (middle pickup), Volume 2. (bridge pickup), master tone
Control knobs: Black plastic Jazz Bass
Hardware Finish: Nickel/chrome
Strings: Fender USA 7250M Nickel-Plated Steel (.045-.105 gauges),
Case/gig Bag: Deluxe Moulded Case (included)
Left-handed options: Yes

Fender Professional II Precision Bass

The new Fender Professional Precision Bass comes in both 4 and 5 string (pictured above) versions and the price range will be $1,549.99 – $1,649.99

Specs

Body material: Alder
Body finish: Gloss Urethane
Neck: Maple, 1963 “C”
Neck Finish: “Super-Natural” satin urethane finish on the back of the neck with gloss urethane headstock face
Fingerboard: Rosewood, maple – 9.5” (241mm) radius
Frets: 20, Narrow Tall
Position Inlays: White dot (Rosewood), Black dot (maple)
Nut (material/width): Bone, 1.625” (41.3mm)
Tuning machines: Fender lightweight vintage-style keys with tapered shafts
Scale length: 34” (864 mm)
Bridge: 4-saddle HiMass vintage (string-through-body or top-load)
Pickguard: 4-ply Tortoiseshell (Olympic White, 3-Colour Sunburst) 3-Ply Black (Mercury, Dark Night) 3-Ply Mint Green (Miami Blue, Mystic Surf Green, Black)
Pickups: V-Mod II Split Single-Coil Precision Bass (middle)
Controls: Master volume, master tone
Control knobs: Knurled flat-top
Hardware Finish: Nickel/chrome
Strings: Fender USA 7250M Nickel-Plated Steel (.045-.105 Gauges)
Case/gig bag: Deluxe Moulded case (included)
Left-handed options: Yes

Fender Professional II Jazz Bass Fretless

The price for the Fender Professional II Jazz Bass Fretless will be $1,599.99

Specs

Body Material: Alder
Body Finish: Gloss Polyurethane
Neck: Maple
Neck Finish: “Super-Natural” Satin Urethane Finish on Back of Neck with Gloss Urethane Headstock Face
Fingerboard: Rosewood
Frets: 20
Nut Material: Bone
Position Inlays: White Line Fret Markers
Scale Length: 34″ (864 mm)
Bridge: 4-Saddle HiMass™ Vintage (String-Through-Body or Top-Load)
Pickguard: 3-Ply Black
Pickups: V-Mod II Single-Coil Jazz Bass®
Controls: Volume 1. (Middle Pickup), Volume 2. (Bridge Pickup), Master Tone
Hardware Finish: Nickel/Chrome
Tuning Machines: Fender® Lightweight Vintage-Style Keys with Tapered Shafts
Control Knobs: Vintage Style Black Plastic Jazz Bass®
Strings: Fender® USA 9050L Stainless Steel Flatwound (.045-.100 Gauges)

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