Gene Simmons is at it again – always finding a way to make money, and honestly, you’ve got to respect the hustle. This time, he’s offering die-hard Kiss fans a chance to be his personal roadie for the day, for the low, low price of $12,495.

Yep, you read that right. For shy of 13 grand, you can lug gear, set up amps, and even ride on the tour bus with the God of Thunder himself.
Naturally, people had some thoughts when the news first dropped. But in a recent chat with the New York Post, Gene explained why he came up with the idea. “When I was a kid and went to see shows, I was always curious, ‘What’s it like behind the scenes? What happens at the hotel? What does the audience look like from the stage?’” he said. “And I thought, you know what—nobody’s ever done this before. Why not give fans the chance to experience it?”
So, he launched the “Ultimate Gene Simmons Experience,” where one lucky fan per show gets the complete roadie treatment. You’ll travel with him to the gig, set up the stage to your heart’s content, and even get to stand right offstage to record the crowd. Oh, and at some point, Gene will pull you up onstage to belt out a song with him.

Sounds like a pretty wild experience. But if you’re worried that you’ll be working too hard to enjoy it, don’t stress, food is included. “You meet at the hotel, have breakfast together, or, you know, whatever floats your boat,” Gene assured. And at the end of the day, you walk away with a signed bass. Not a bad deal if you’ve got the cash to burn.
Now, there’s been some concern since Gene recently canceled several shows until early 2026. But he’s made it clear that his health isn’t the reason, and if you’ve already paid for the experience at a canceled show, you can either get a refund or reschedule for another date.
Meanwhile, Kiss isn’t quite done yet. The band has announced an unmasked Vegas show featuring former guitarist Bruce Kulick, their first performance since wrapping up their farewell tour in 2023. So, if you missed out on their last run, you’ve still got one more shot to see them live.
As for Gene’s roadie-for-a-day gig, well, if you’ve ever dreamed of hauling gear for one of rock’s biggest icons, now’s your chance – just be ready to pay for it