PRESS RELEASE – Off the heels of record guitar-playing interest in 2020, Fender Musical Instruments Corporation is entering its 75th anniversary year stronger than ever. This past year, Fender welcomed more than 900k new players via the brand’s online learning app, Fender Play®, driving consumer demand from beginners, and record sales milestones.
Fender today announced a slate of new products for the first half of 2021 via its second online meeting experience for global dealers. The introductions come as an effort to accommodate recent droves of aspiring players and loyal professional musicians learning and creating at home during the pandemic. New additions include products across categories – from electrics and amplifiers to Squier® guitars and accessories. Fender will continue to use a private interactive portal for its dealers to explore executive and product video, as well as other visuals via an easy-to-follow user interface.
“We’re proud to usher in Fender’s 75th anniversary with some of our most innovative products to date,” added Justin Norvell, Executive Vice President, Product at Fender. “Heading into 2021, we’re introducing an elevated, highly collectible selection across all categories – including electric and acoustic guitars, basses, amps, Squier, accessories and more – with something for professionals and all the new players learning at home.
A selection of electric guitars made this year will don a commemorative 75th-anniversary neck plate and our anniversary models will feature their own special artwork on the neck plate. In true Fender tradition, our products are an extension of our artist community and we continue to find new, innovative ways to support their creative expression.”
2021 NEW PRODUCT INTRODUCTIONS
In 1946, Clarence Leonidas “Leo” Fender created Fender Electric Instrument Company and changed the trajectory of modern music forever. The 75th Anniversary Series, handmade in Corona, Calif., celebrates Leo’s bold, revolutionary designs with special versions of the Stratocaster®, Telecaster®, Precision Bass® and Jazz Bass® guitars.
Featuring unique finishes, premium pickups and remarkably comfortable necks, these instruments honor the timeless Fender designs that reshaped music. Each limited-edition axe is a fitting homage to one of the world’s most popular electric guitar models, providing classic Fender style and tone in an exclusive, upscale package that includes a custom Inca Silver molded hardshell case with plush Lake Placid Blue interior, a special certificate of authenticity, a 75th anniversary ingot inlaid into the back of the headstock and an engraved anniversary neck plate. All models are available with ash bodies in 2-color Bourbon Burst, one-piece maple necks and Custom Shop pickups. Models include:
75th Anniversary Commemorative Jazz Bass®
This bass is decked out in a beautiful 2-Color Bourbon Burst finish over an ash body with gold hardware. The one-piece maple neck features a Slim “C” neck profile, rolled fingerboard edges, a “Super- Natural” satin finish and a sculpted neck heel for unsurpassed comfort and playability.
Custom Shop ’60s Jazz Bass pickups offer vintage-style growl, mid-range and clarity while the HiMassTM Vintage bridge enhances sustain, resonance and stability. Available February at a street price of $2,049.99
75th Anniversary Commemorative Precision Bass®
This bass is decked out in a beautiful 2-Color Bourbon Burst finish over an ash body with gold hardware. The one-piece maple neck features a ’63 Precision Bass neck profile, rolled fingerboard edges, a “Super-Natural” satin finish and a sculpted neck heel for unsurpassed comfort and playability.
Custom Shop ’62 P Bass pickups serve up vintage-style low-end and punch while the HiMassTM Vintage bridge enhances sustain, resonance and stability. Available February at a street price of $1,999.99